6.5.4: Competitive Usability Evaluations: Learning from Your Competition

Question 1

6.5.4 Original Link

Answer 1

https://www.nngroup.com/articles/competitive-usability-evaluations/

Question 2

Overall site-usability metrics

Answer 2

http://www.nngroup.com/courses/measuring-ux/

Question 3

Other than simply seeing what interesting things the competitor is doing, what else should you do?

Question 4

Link for Better or worse than your competitors

Answer 4

http://www.nngroup.com/articles/website-usability-differences/

Question 5

Competitive evaluation should be clear before any work is started. What questions should you ask before doing this?

Question 6

6 levels of UX Maturity

…substantial investment in strategically-managed user experience

Answer 6

http://www.nngroup.com/articles/usability-maturity-stages-5-8/

Question 7

Nielsen Norman Group on how much they charge clients for competitive usability test (about $45,000)

Answer 7

https://www.nngroup.com/consulting/ux-research-usability-testing/

Question 8

What are benefits of usability evaluation? (3 things in the article)

Question 9

Competitive evaluations reflect what?…

Question 10

Users Interleave Sites and Genres

…browse in parallel

Answer 10

http://www.nngroup.com/articles/users-interleave-sites-and-genres/

Question 11

typical review or test focuses on 2 to 4 competitors’ sites. Why this range? How do you perform an initial review to determine which sites to do a review or test?

Question 12

what are tangential companies? Why can you learn much from them?

Question 13

What is a competitive review? Should it be broad or narrow?

Question 14

what happens to participants at the end of each competitive testing sessions?

Question 15

Parallel & Iterative Design + Competitive Testing = High Usability
(…parallel design process)

Answer 15

http://www.nngroup.com/articles/parallel-and-iterative-design/

Question 16

Paper Prototyping: Getting User Data Before You Code

…paper-prototype testing

Answer 16

https://www.nngroup.com/articles/paper-prototyping/

Question 17

The goal of competitive evaluations is not to declare a winner but…

Question 18

Other than assessing the competition’s designs, what else makes a good competitive evaluation?