6.1.3: What is User Research and Why is it Important? Flashcards

1
Q

Why should I use the word intuitive with caution

A

*Intuitive gives the impression that it’s supposed to just work. This will keep you closed minded. Users will interpret information differently from each other. Thus, providing you with a unique set of data that will most likely stray away from your perspective of what Intuitive should look like.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What is User Research

A

*Understanding the user’s needs and experiences when dealing with a defined problem area

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What is the most important part about research?

A

*Defining a problem area with clear goals in mind

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What is the false consensus effect or HIPPO

A

*HIPPO stands for Highest ??? Paid Person Opinion
False Consensus effect stems from having a herd mentality that prevents everyone who is involved from voicing their own perspectives.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What is the first question to ask in user research?

A

*Am I designing for the right problem?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Why should you ask for the organization’s research studies?

A

*They may have already answered the questions you were planning to search for in your user research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What is the second question to ask in user research?

A

*Am I collecting data from the right target market?

Ask the right question, in the right way, of the right people.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

How do you define the question?

A

*

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What should be avoided when phrasing questions?

A

*

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What are the methods of user research?

A

*

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What is a guerrilla approach?

A

*

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What is an ethnographic study?

A

*observing people in their natural habitat

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Why is it important to consider time and resources before partaking in research?

A

*You don’t want to waste your time solving the wrong issue and you want to be purposeful on your research to minimize use of resource. Once these values are estimated, then you will decide how you will conduct your research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What is the “New Coke” Cautionary Tale

A

*Project where coca-cola tried to compete with pepsi by doing a taste test but without user research, the project failed because they didn’t know that drinking in small pints rather than a big drink (and amongst other things) provides a better experience.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What are myths about user research?

A

*As a designer, don’t be complacent about the first solution
As a researcher, be open to being wrong
Be knowledgeable and develop your skills

How well did you know this?
1
Not at all
2
3
4
5
Perfectly