6.5.1 A Product Designer's Guide to Competitive Analysis Flashcards
6.5.1 Original Article Link
https://www.toptal.com/product-managers/freelance/product-designer-guide-to-competitive-analysis
Why is Competitive Analysis Important?
What does Competitive Analysis Mean?
What questions should you ask when you first start doing competitive analysis?
Identify the top 3-5 competitors and figure out what…?
Afterwards start organizing the list of competitors into a table. What should the table contain?
What are the 5 steps for running a competitive analysis. Explain each in the next 5 cards.
- Understand/Research the Competition (hint: give best practice to discover 3 things)
- Use Their Products
What is service design?
https://www.nngroup.com/articles/service-design-101/
How does pricing strategy work?
http://www.netmba.com/marketing/pricing/
- Pinpoint UX issues with Competitors’ Products
Link on Product Designs, Heuristic Guidelines, Interaction Design Principles, “made faster”, and Information Architecture Design
https: //www.toptal.com/services/product-design-services
https: //www.nngroup.com/articles/ten-usability-heuristics/
https: //www.toptal.com/designers/interactive/interaction-design-principles
https: //www.toptal.com/designers/mobile/20-ecommerce-uis-that-make-shopping-easier
https: //www.toptal.com/designers/interactive
Terms
Sitemaps, optimized user flows, basic usability, SEO, Alexa Rankings, Social Presence, discoverability, “painkiller”, 5 whys
Color palette, typography, iconography, visual language, landing page, color scheme, calls to action, platform, screenshots, feature list, areas of improvement
- Identify the Visual Design Shortcomings of a Competitor’s Product
