6.2.8 A Simplified, Mixed Methods Roadmap: How to Marry Quant + Qual for More Insightful Results

Question 1

6.2.7: Qualitative and Quantitative UX Research

Answer 1

https://www.springboard.com/workshops/ui-ux-design-career-track/learn#/curriculum/32242/32246

Question 2

How does marrying quant + qual give more insightful results?

Question 3

Quantitative Data is critical for measuring impact and ROI (return on investment). Why is that?

Question 4

What questions does quantitative data answer?

Question 5

Give 5 types of mixed-methods research

Question 6

What are 3 ways to combine qualitative and quantitative data?

Question 7

Ticket App Case Study: How did it combine quant + qual?

Question 8

Terms

Answer 8

SUPR-Q, SUS

Conversion rate, Drop-off rates, click-through rates, feature usage

Question 9

Jakob Nielsen’s Ten Usability Heuristics

Answer 9

https://www.nngroup.com/articles/ten-usability-heuristics/

Question 10

What are budget ways to mixed quant with qual?

Question 11

Original 6.2.8 Article

Answer 11

https://dscout.com/people-nerds/a-simplified-mixed-methods-roadmap-how-to-marry-quant-qual-data-for-more-insightful-results

Question 12

6.2.9 Secondary vs Primary Research

Answer 12

https://www.youtube.com/watch?v=6PvEpei8LfU

Question 13

Give reasons why secondary research should be done FIRST before deciding to do primary research? (at least 6; there’s more)