6.4.1: When to Use Which UX Research Methods Flashcards
6.2.2: UX Research Cheat Sheet
https://www.springboard.com/workshops/ui-ux-design-career-track/learn#/curriculum/32254
What are the 4 most common stages of product development processes?
What is the purpose and goal of Discover? When is it important to do? Give methods
What is the purpose and goal of Explore? When is it important to do? Give methods
Why is important to not try all research methods? How should you go about it? (hint: money and time)
What is the purpose and goal of Test? When is it important to do? Give methods
OPTIONAL 6.2.3: Method cards
https://methods.18f.gov/
The 3-dimensional framework: Attitudinal Behavioral; Qualitative vs Quantitative, Context of Use:
(KEEP AN EYE ON THE TABLE)
6.4.1 Original Article Link
https://www.nngroup.com/articles/which-ux-research-methods/
many design teams unfortunately use only one or two methods they are familiar with. What is the key question when deciding on methods?
Why do marketing departments use attitudinal research heavily?
Why usability studies should rely more on behavior
http://www.nngroup.com/articles/first-rule-of-usability-dont-listen-to-users/
Focus groups tend to be less useful for usability purposes
http://www.nngroup.com/articles/focus-groups/
How does Focus group give a top-of-mind view of what people think about a brand or product in a group setting? Why is it important?
Why is usability studies and field studies the most popular methods?
What distinction do you have to make when using qualitative and quantitative studies?
What does Context of Product Use have to do with UX research? Name 4 types of “context” studies?
Phases of Product Development (The Time Dimension). Explain the Goal, Approach, and Typical Methods for all 3 Phases.
Name the 20 UX Methods mentioned in the article and explain each of them in the next 20 flashcards:
Usability-Lab Studies
Ethnographic Field Studies
Participatory Design
Focus Groups
Interviews
Eyetracking
