6.4.1: When to Use Which UX Research Methods

Question 1

6.2.2: UX Research Cheat Sheet

Answer 1

https://www.springboard.com/workshops/ui-ux-design-career-track/learn#/curriculum/32254

Question 2

What are the 4 most common stages of product development processes?

Question 3

What is the purpose and goal of Discover? When is it important to do? Give methods

Question 4

What is the purpose and goal of Explore? When is it important to do? Give methods

Question 5

Why is important to not try all research methods? How should you go about it? (hint: money and time)

Question 6

What is the purpose and goal of Test? When is it important to do? Give methods

Question 7

OPTIONAL 6.2.3: Method cards

Answer 7

https://methods.18f.gov/

Question 8

The 3-dimensional framework: Attitudinal Behavioral; Qualitative vs Quantitative, Context of Use:
(KEEP AN EYE ON THE TABLE)
6.4.1 Original Article Link

Answer 8

https://www.nngroup.com/articles/which-ux-research-methods/

Question 9

many design teams unfortunately use only one or two methods they are familiar with. What is the key question when deciding on methods?

Question 10

Why do marketing departments use attitudinal research heavily?

Question 11

Why usability studies should rely more on behavior

Answer 11

http://www.nngroup.com/articles/first-rule-of-usability-dont-listen-to-users/

Question 12

Focus groups tend to be less useful for usability purposes

Answer 12

http://www.nngroup.com/articles/focus-groups/

Question 13

How does Focus group give a top-of-mind view of what people think about a brand or product in a group setting? Why is it important?

Question 14

Why is usability studies and field studies the most popular methods?

Question 15

What distinction do you have to make when using qualitative and quantitative studies?

Question 16

What does Context of Product Use have to do with UX research? Name 4 types of “context” studies?

Question 17

Phases of Product Development (The Time Dimension). Explain the Goal, Approach, and Typical Methods for all 3 Phases.

Question 18

Name the 20 UX Methods mentioned in the article and explain each of them in the next 20 flashcards:

Question 19

Usability-Lab Studies

Question 20

Ethnographic Field Studies

Question 21

Participatory Design

Question 22

Focus Groups

Question 23

Interviews

Question 24

Eyetracking

Question 25

Usability Benchmarking

Question 26

Moderated Remote Usability Studies

Question 27

Unmoderated Remote Panel Studies

Question 28

Concept Testing

Question 29

Diary/Camera Studies

Question 30

Customer Feedback

Question 31

Desirability Studies

Question 32

Card Sorting

Question 33

Clickstream Analysis

Question 34

A/B Testing

Question 35

Unmoderated UX studies

Question 36

True-Intent Studies

Question 37

Intercept Surveys

Question 38

Email Surveys

Question 39

OPTIONAL: 6.4.3: Method Cards