5 perception and decision making Flashcards
definition perception
process by which individuals organise and interpret their sensory impressions to give meaning to their environment. They may differ significantly from objective reality.
Factors that affect perception (and factors that affect each factor):
- PERCEIVER
attitudes, motives, interests, past experience, expectations… - TARGET
novelty, motion, sounds, size, background, proximity, similarity - CONTEXT
time, work setting, social setting…
Briefly explain attribution theory
It tries to explain how people draw causal inferences for behaviour.
The objective of the theory is to explain the ways we judge people differently, depending on the meaning we attribute to their behaviour;
an attempt to determine whether an individual’s behaviour is internally or externally caused.
If internal attribution:
DISPOSITIONAL ATTRIBUTION
If external attribution:
SITUATIONAL ATTRIBUTION
Determination in the theory depends on three factors:
1., Distinctiveness:
displays different behaviours in different situations.
2. Consensus:
associated with everybody who faces a similar scenario responds in the same way.
3. Consistency:
observer looks for uniformity in a person’s action; it is not perceived the same for a worker arriving late once a year than one that regularly does so.
Attribution EXTERNAL:
Distinctiveness HIGH
Consensus HIGH
Consistency LOW
Attribution INTERNAL:
Distinctiveness LOW
Consensus LOW
Consistency HIGH
We tend to underestimate the influence of … factors, and overestimate the influence of … factors, when making a judgement of other people’s actions.
This is called the…
external; internal.
Fundamental attribution error
What is self-serving bias
Individuals attribute their own success to internal factors, while putting the blame for failure on external factors.
Common shortcuts when judging others:
Selective perception
halo effect
contrast effect
stereotyping
Selective perception
any characteristics that makes something stand out will increase the probs of its being perceived.
Risk of drawing the incorrect picture.
People cannot assimilate everything that they observe, and they process a limited amount of information, thus we engage in selective perception (inc. selecting according to our interests, background, experience, and attitudes).
Halo effect
occurs when we draw a general impression based on a single characteristics; it can increase or diminish individual’s overall traits and potentially can be a negative impression.
Contrast effect
we do not evaluate a person in isolation
Trump vs Hitler vs ghandi
stereotyping
judging someone based on one’s perception option of the group to which that person belongs; simplifying a complex environment.
Issues arise when we generalise incorrectly or excessively.
Applying shortcuts in the organisation
1 employment interview.
2 Performance expectations
Pygmalion effect
3 Performance evaluations
an employee’s performance appraisal is dependent upon the perceptual process.
many jobs are evaluated in subjective terms.
subjective measures are problematic because of selective perception, contrast effects, halo effects, etc.
Pygmalion effect
self-fulfilling prophecy
ppls expectations determine their behaviour. Expectations then become reality.
decision making models:
Rational decision making
bounded rationality
intuition
rational decision making
people decide to make consistent, value-maximising choices within specified constraints.