4A

Question 1

what is proactive approach?

Answer 1

When a business changes to avoid future problems or use an opportunity to gain a competitive advantage.

Question 2

what is reactive approach

Answer 2

When a business undertakes change in response to a situation or crisis.

Question 3

what is a business change and give an example

Answer 3

The alteration of behaviours, policies, and practices of a business.

Question 4

what are 2 similarities between proactive and reactive

Answer 4

they are both changes that are implemented and require the support of the manager, who must use management skills for the change to be successful. another similarity is that both are utilised by the manager or business to implement this change.

Question 5

what are 2 differences between proactive and reactive?

Answer 5

proactive is to take advantage of an opportunity and avoid future problems whereas reactive is to respond to a situation or crisis, essentially forcing the business to change. another difference is that proactive is less risky and more planned whereas reactive is usually very risky and urgent.