4.8 E-commerce

Question 1

B2B

Answer 1

E-commerce conducted directly for business customers rather than the end user.

Question 2

B2C

Answer 2

E-commerce conducted directly for the end user.

Question 3

C2C

Answer 3

E-commerce platform that enables customers to trade with each other.

Question 4

E-commerce

Answer 4

It is the trading of goods and services via the internet, electronic systems, and computer networks.

Question 5

E-tailers

Answer 5

They are businesses that operate predominantly online.

Question 6

Elevator pitch

Answer 6

It refers to the idea that marketers only have a short time span available to hold the interest of customers.

Question 7

Price transparency

Answer 7

It refers to the openness in communication about the prices being charged by business.

Question 8

SPAM

Answer 8

It refers to unsolicited and superfluous marketing messages vie email or pop-up advertisements.

Question 9

Viral marketing

Answer 9

It is a promotional technique that relies on the use of online social networks, such as email, blogs, Twitter and Youtube.