4.6 The extended marketing mix Flashcards
1
Q
People
A
They are the employees who interact with customers, thereby delivering the service to customers.
2
Q
Physical evidence
A
It refers to the tangible aspects of a service.
3
Q
Process
A
It is the way in which a service is provided or delivered, including payment systems, queuing times, customer services, after-sales care and delivery services.
4
Q
Service
A
It is an intangible product supplied by a business.
5
Q
Seven Ps model
A
It refers to the marketing of services which includes three additional Ps to the traditional 4Ps in the marketing mix.
