4.7 International marketing

Question 1

Business etiquette

Answer 1

It refers to the mannerism and customers by which business ins conducted in different countries.

Question 2

Cultural exports

Answer 2

They are the commercial transfer of ideas and values from one country to another.

Question 3

Direct investment

Answer 3

It is a business setting up production and/or distribution facilities in overseas markets.

Question 4

Exporting

Answer 4

Selling domestically produced goods and/or services to overseas buyers.

Question 5

Global marketing

Answer 5

It is the marketing of a product by using the same marketing strategy in numerous countries.

Question 6

Globalization

Answer 6

It is the integration and interdependence of the world`s economies.

Question 7

International marketing

Answer 7

It is the marketing of a firm’s products in foreign countries.

Question 8

Licensing

Answer 8

It occurs when a third-party buys the right to produce the goods of another business.