4.5 Place

Question 1

Agents

Answer 1

They are negotiators who help to sell a vendor´s products.

Question 2

Channel of distribution

Answer 2

They are the way tat a product gets from the manufacturer to the consumer.

Question 3

Direct mail

Answer 3

It refers to promotional material sent directly to people´s homes or places of work.

Question 4

Distribution (place)

Answer 4

It refers to the process of getting the right products to the right customers at the right time and place in the most cost-effective way.

Question 5

Distributors

Answer 5

They are the independent business that act as intermediaries by specializing in the trade of products made by certain manufacturers.

Question 6

Intermediaries

Answer 6

They are agents or other businesses that act as a middle person in the chain of distribution.

Question 7

Retailers

Answer 7

They are the sellers of products to the general public that operate in outlets.

Question 8

Speciality channel

Answer 8

It is any indirect way to distribute products that does not involve retailers.

Question 9

Telemarketing

Answer 9

It refers to the use of telephone systems to sell products directly to potential customers.

Question 10

Wholesalers

Answer 10

They are businesses that purchase large quantities of products from a manufacturer and then separate or break the bulk-purchases into smaller units for resales, mainly to retailers.

Question 11

Zero-level distribution channel

Answer 11

It skips any intermediaries.