4.4 Market research

Question 1

Convenience sampling

Answer 1

Uses subjects that are easy or convenient to reach.

Question 2

Focus groups

Answer 2

Involve forming small discussion group to gain insight into the attitudes and behavior of respondents.

Question 3

Interviews

Answer 3

Primary research method that involve discussion between an interviewer and interviewees to investigate their personal circumstances and opinions.

Question 4

Market analysis

Answer 4

Reveals the characteristics and the outlook for a particular product or industry.

Question 5

Market research

Answer 5

It refers to marketing activities designed to discover the opinions, beliefs and preferences of potential and existing customers in order to identify and anticipate their wants and needs.

Question 6

Non-sampling errors

Answer 6

Are caused by human error. Mistakes in recording, processing or analysis data, or because respondents do not give truthful and honest answers.

Question 7

Observations

Answer 7

Are a method of primary research that involves watching how people behave or respond in different situations.

Question 8

Cluster sampling

Answer 8

It is used when getting feedback from respondents, involves too much time, traveling or money. //Clusters are selected and people are randomly chosen from the strata.