4.6 Extended Marketing Mix of 7P's

Question 1

The 7Ps

Answer 1

Place
Price
Promotion
Product
People
Process
Physical Evidence

Question 2

People

Answer 2

• EEs and managers
• How they relate and communicate with customers

Question 3

People Pros& Cons

Answer 3

Pro:
* Competitive Advantage
* Increase revenue
* Increase brand image

Con:
Training and recruitment costs

Question 4

Process

Answer 4

• The importance of delivery processes in marketing a service and changes in these processes
• Procedures and policies
• To provide or deliver the service or product to the consumer
  Speed

Question 5

Physical Evidence

Answer 5

• The importance of tangible physical evidence in marketing service
• How a business and product is presented to a customer.
• Physically what you see