1.5 External Environment

Question 1

STEEPLE

Answer 1

• Framework for analyzing possible future external factors that might affect an organization
• Analyzing Opportunities and threats

Question 2

STEEPLE factors

Answer 2

Social - Cultural, demographic, trends
Technology - e-commerce, production, new apps
Economic - Government policy, exchange rates, recessions
Environment - environment laws, pressure groups, weather
Political - stability, trade policies, grants/subsidies/taxes
Legal - Consumer laws, employee laws
Ethical - CSR of competitors, bribery, corruption