4.5d - Place Flashcards
representatives and negotiators who help to sell a vendor’s products
agents, brokers
ways that a product gets from the manufacturer to the consumer
channels of distribution
agents or other businesses that act as a middle person in the distribution channel
intermediaries
process of using intermediaries in the distribution channel between the manufacturer and consumers of a product
intermediation
speciality channel of distribution that enables customers to order products via post
mail order
use of range of channels to distribute a firm’s products
multi-channel distribution strategy
has one intermediary, such as retailers, agents, or distributors
one-level distribution channel
distribution of products, like how products get from the producer to the consumer
Place, or distribution
sellers of products to consumers in outlets
retailers
any indirect way to distribute products that does not involve retailers, such as e-commerce, vending machine and mail order
speciality channels of distribution
uses two intermediaries, such as the use of wholesalers and retailers
two-level distribution channel
businesses that buy large quantities of a product from a manufacturer and ‘break’ the bulk into smaller units for resale
wholesalers
having no intermediaries, as the producer sells directly to the consumer
zero-level distribution channel / direct distribution