4.5c - Promotion

Question 1

any form of paid-for promotion through the mass media to reach a broad audience

Answer 1

above the line (ATL)

Question 2

informative and/or persuasive promotion that is usually paid for. the aim is to raise the level of demand for product

Answer 2

advertising

Question 3

huge volume of advertisements that the public is bombarded with

Answer 3

advertising clutter

Question 4

no paid-for mass media sources, like free samples, discount vouchers, and added value promotions

Answer 4

below the line (BTL) promotion

Question 5

reward systems used to encourage customers to make repurchases, such as the use of price discounts for members

Answer 5

customer loyalty schemes

Question 6

postal correspondence for promoting an organization’s goods/services

Answer 6

direct mail

Question 7

promotional activities that aim to sell a product straight to a customers rather than using an intermediary

Answer 7

direct marketing

Question 8

unplanned or unintentional purchases due to the lure of eye-catching point of sale promotions

Answer 8

impulse buying

Question 9

alerting the market about a firm’s products, especially new or updated goods/services

Answer 9

informative promotion

Question 10

presenting products in an advantageous way in order to improve sales

Answer 10

packaging

Question 11

promotional techniques that rely on sales representatives directly helping and persuading customers to buy, usually on a face-to-face basis

Answer 11

personal selling

Question 12

aims to convince/encourage customers to make a purchase or switch from tivcal products

Answer 12

persuasive promotion

Question 13

promotion of goods in retail stores at the place where customers can purchase the goods

Answer 13

point of sale

Question 14

component of the marketing mix, referring to the methods used to inform, persuade, and/or remind ppl

Answer 14

promotion

Question 15

marketing activities aimed at establishing and protecting the desired image of an organization

Answer 15

public relations

Question 16

techniques used to retain customer awareness of and interest in an established product

Answer 16

reminder promotion

Question 17

short-term incentives designed to stimulate interest in a product, such as the use of discount coupons and price draws

Answer 17

sales promotions

Question 18

marketing practice of gaining Internet traffic through social media platform such as Facebook, Twitter, etc

Answer 18

social media marketing (SMM)

Question 19

online platform used to build social relationships between people

Answer 19

social networking

Question 20

promotional technique that involves funding supporting or donating resources for an event or business venture in return for prominent publicity

Answer 20

sponsorship

Question 21

form of direct marketing that involves marketers making telephone called to customers

Answer 21

telemarketing

Question 22

promotional strategies that involves both above and below the line methods, enabling customers to engage with the product/brand

Answer 22

through the line promotion (TTL)

Question 23

promotional events where firms exhibit and showcase their products for sale

Answer 23

trade shows

Question 24

the spreading of promotional information from one person to another through verbal communications

Answer 24

word-of-mouth (WOM) promotion