4.4 - Market Research

Question 1

periodicial publications from educational and research institutions that publish data and info

Answer 1

academic journals

Question 2

market research conducted when required in order to deal with a specific problem/issue

Answer 2

ad-hoc market research

Question 3

market research conducted on an ongoing basis

Answer 3

continuous market research

Question 4

uses research participants who are easy to reach

Answer 4

convenience sampling

Question 5

small discussion groups to gain insight into attitude + behavior of respondents

Answer 5

focus groups

Question 6

type of secondary market search, official documents by government entities

Answer 6

government publications

Question 7

type of primary research that involves discussions to investigate personal circumstances

Answer 7

interviews

Question 8

secondary market research, reveals characteristics, trends, outlook for a product or industry

Answer 8

market analysis

Question 9

marketing activities designed to discover the opinions, belifs and preferences of potential/existing customers

Answer 9

market research

Question 10

secondary market research, documents in print or online

Answer 10

media articles

Question 11

primary research method, watching how people behave in different situations

Answer 11

observations

Question 12

sources availble online for research purposes

Answer 12

online secondary market research

Question 13

all potential customers of a particular market

Answer 13

population

Question 14

gathering new data for a specific purpose

Answer 14

primary market research

Question 15

non-numerical responses from research participants in order to understand behavior

Answer 15

qualitative market research

Question 16

collecting and using factual and measurable information

Answer 16

quantitative market research

Question 17

using a certain number of ppl from different market segments for research

Answer 17

quota sampling

Question 18

gives everyone in the population an equal chance of being selected for the sample

Answer 18

random sampling

Question 19

selected group or proportion of the population

Answer 19

sample

Question 20

primary research technique that selects a sample of population from a market to research

Answer 20

sampling

Question 21

mistaked made in the sample design, unrepresentative sample or small sample

Answer 21

sampling errors

Question 22

collection of second hand data and info that already exists

Answer 22

secondary market research

Question 23

document that contains a series of questions used to collect data for a specific purpose

Answer 23

survey