4) Sports And Society Flashcards
What is Commercialism ?
Process of attempting to gain money from an activity e.g sport
What is sponsorship ?
When a company pays for their products to be publicly displayed or advertised, usually as an attempt to increase the sales of their goods.
Discrimination
Unfair treatment of a person, or minority group; to make a distinction and act on a prejudice
Overt discrimination
Visible/obvious (e.g verbal racist abuse of a player)
Covert discrimination
Hidden/less obvious (e.g non selection of an individual as captain because of their race)
What are the three main groups specifically aimed at due to their relative lack of involvement in sport
- ) Disabilities
- ) Ethnic minorities
- ) Women/teenage girls
Disability
When a mental, physical or sensory impairment effects performance
Inclusiveness
All people should have needs, abilities and aspirations recognised, understood and met within a supportive environment
Integration
Able bodied and disabled people taking part in the same activity at the same time
Segregation
People with disabilities participating separately with other disabled performers
What is Sports England’s Mission
They want to move towards an active nation
5 strategies :
