3.6 Global Culture Flashcards
3.6a Cultural diffusion and emergence of global culture
cultural diffusion
Cultural diffusion is the exchange of ideas between different people as they mix and interact as a result of globalisation
3.6a Cultural diffusion and emergence of global culture
causes of cultural diffusion
Migrants move and spread their ideas and customs
Tourism brings people into contact with new cultures
TNCs spread their brands and products around the world.
Global media organisations like Disney, CNN and the BBC spread a western view of world events.
3.6a Cultural diffusion and emergence of global culture
westernisation
Globalisation has spread a ‘westernised’ global culture which originates in North America and Europe. This is a culture based upon:
- wealth creation, earning money in order to buy consumer goods and high levels of consumption.
- private enterprise, where people own business rather than the government owning them.
- success, which is measured by how wealthy you are and how much ‘stuff’ you buy.
- fashion, technology and trends, which are important in western culture.
- an attitude that the physical environment should be exploited for its natural resources to create wealth.
3.6a Cultural diffusion and emergence of global culture
global culture influenced by TNCs
The global dispersal of goods by TNCs has played a major role in shaping common culture. Some corporations (such as Nike, Apple and Lego), have rolled out uniform products globally, bringing cultural change to places.
Globalisation (TNCs adapt their products and services to engage with new markets and cultures) has meant that the products sold in different places increasingly reflect local cultures
3.6a Cultural diffusion and emergence of global culture
global culture influenced by global media
Global media has maintained the UK’s cultural influence overseas.
3.6a Cultural diffusion and emergence of global culture
global culture influence by tourism and migration
Migration can affect the culture of host regions, but the change may be limited to certain cultural traits (particularly religion).
Tourists introduce cultural change to distant places. This spreads the culture of developed countries that have more frequent commercial flights due to higher affluence.
3.6b cultural erosion causing changes to built and natural environment
cultural erosion
Cultural erosion is the loss of language, traditional food, music, clothes and social relations.
3.6b cultural erosion causing changes to built and natural environment
built environment
buildings with clay bricks and corrugated iron roofs have replaced the wooden longhouses and thatched roofs
3.6b cultural erosion causing changes to built and natural environment
natural environment
Ecosystem de-valued as sustainable shifting-cultivation abandoned for sedentary village life.
Employment for logging companies or hunting of animals, which threatens species being over-hunted to extinction.
Natural environment viewed as a resource for economic growth and higher income, resulting in the over exploitation of resources.
3.6c Cultural impacts of economic and environmental exploitation
the cultural continuum
NOT MENTIONED ON SPECIFICATION
MORE DETAIL IN HODDER TEXTBOOK
‘melting pot’/ hybridism
pluralism
‘citizenship’ testing
assimilation
internet censorship
religious intolerance
closed door to migration
These vary from progressive acceptance of new diaspora/ immigrant cultures to caution acceptance of diaspore/immigrant culture with some controls, to resistance to increased cultural diversity.
3.6c Cultural impacts of economic and environmental exploitation
cultural landscape
the cultural landscape is the landscape of a place that has been shaped over time in characteristic way by the combined action of natural and human processes
