3.3 winners and losers Flashcards
3.3a
give 2 ways of measuring globalisation
The KOF Index
AT Kearney Index
explain the KOF Index
-uses a score of 1 to 100 (100 being most globalised nation)
MEASURES COUNTRIES
-political, economic and social factors
economic e.g. distances of flows of goods, services, capital and FDI
social e.g. telephone calls, tourist flows, internet users and cultural proximity
political e.g. international organisations, trade blocs
explain the AT Kearney Index
-assess 29 metrics across 5 dimensions
MEASURES CITIES
-political, communication, technology and business factors
1. business activity e.g. capital flow, markets
2. human capital e.g. education levels
3. information exchange e.g. internet and media
4. cultural experience e.g. museums, events
5. political engagement e.g. international organisations, political events and embassies
what are some other simple measures of globalisation?
GNI
-value of goods and services by a country
Income per capita
-mean average income per person
GDP
-measures total value of goods and services produced in a country
3.3b
TNCs about
trans-national corporations
-been around since 18-1900
-key players and drivers of globalisation
-in 2016, there were over 60,000 TNCs
what is a corporation?
a business which exists separately from its owners who are shareholders
-appoint directors to direct the business
what is a motive for global production
PROFIT
-companies minimise costs with labour and materials and maximise profits and revenye
-expand markets and take over competitors
-do this through economies of scale
-develop new markets
why do many companies expand their product range?
to future proof their sales
(if one product fails, another will succeed)
how do companies operate global production?
banking and the free flow of capital around the world has caused growths of companies
what is a fundamental factor for the spread of globalisation?
mobility
-includes faster and cheaper transport
-rapid communication systems
-new flexible technologies
what do global production networks do?
they link raw materials, finance, manufacturing, markets and sales together that are run from companies headquarters in high income countries
outsourcing
workers are contracted out to another company
offshoring
a company does work overseas
glocalisation
when a company restyles its products to suite local tastes
example of cultural globalisation and glocalisation
Disney was one of the first global TNCs to glocalise
e.g. Lion King for the African Market
Aladdin for Middle Eastern Market
Finding Nemo for Australian Market
global shift
how manufacturing and industrial activity has shifted from different parts of the world
why has outsourcing of services to India been successful?
-citizens speak fluent english and are well educated in this way
-the government has invested in infrastructure like broadbands capacity, attracting hi-tech companies
benefits of outsourcing
-workers gain disposable incomes, mulitplier effect of more money in the economy for economic growth
-company has seen increased profits from this
costs of outsourcing
-some workers are still exploited and work in harsh conditions
-employees become demotivated as the work is very repetitive
-the inequality between rich and poor is increasing, the poor is not well educated so they do not benefit from these outsourced jobs
what do mergers and acquisitions by TNCs achieve?
-they maximise the reach across global markets, companies get their products more recognised and therefore more sales if they look similar in different countries
-this simplifies marketing strategy and strengthens brand image for businesses
why do companies need to develop strong brands for their products?
sales can be affected and companies can lose market share and experience a damaged reputation if these factors aren’t considered:
-products need to be socially, culturally, linguistically and politically transferrable across different countries.
why do some regions remain detached from globalisation?
the parts which aren’t integrated into the global economy are detached, lacking strong flows of trade and FDI
name a detached place
(politically)
North Korea
why is North Korea a detached country?
its a hereditary autocracy ruled by Kim Jong-Un (communist dictator)
-he has control over the population, excluding them from the global economy
-Koreans cannot travel freely within the country or leave it without government permission
-tightly controls all media
-any political criticismeco is strictly prohibited.