3.2.3 - Organic Growth Flashcards
Define Organic Growth
the Process of Business Growth which Comes from Within the Business as Opposed to Mergers and Takeovers
Outline the Distinction Between Organic and Inorganic Growth
- Organic Growth - is Growth Within - is Without a Merger or Takeover, may be Through Increasing Product Range, Open More Branches
- Inorganic Growth - means a Business has Grown by Buying its Way into Being Larger - may be through - Meger and Takeover
What are 3 Methods of Growing Organically
- New Customers
- New Products
- New Markets
Explain Method of Growing Organically - New Products
- may be Very Innovative and Committed to R&D
- alternatively, a Business might Identify Customers with slightly Different Needs -> could Require Adapting or Modifying Existing Products to Meet Needs
- Business might Need to Invest some Profits into Product Development
Explain Method of Growing Organically - New Markets
- the Assets and Systems Used in Original Market can be Replicated in Another Location
- New Premises can be Adapeted and Refurbished in the Style that’s Already Been Succesful
- Some may Look to Overseas Markets to Grow, But this Carries More Risk Because of Unfamiliarity
Explain Method of Growing Organically - New Customers
- Driving Sales from Existing Activities - e.g. may Gradually Step Up Production to Supply More and More Customers
- if Factory Reaches Full Capaicity, the Business can Carry On Growing Organically by Building an Extension or Moving to Larger Premises
- may be Possible to Find New Customers by Exploiting New Distribution Channels
State Advantages of Organic Growth
- Less Risky
- Relatively Cheaper
- Less Likely to Encounter DEOS
Explain Advantage of Organic Growth - Less Risky
- Less Risky Than Other Growth Strategies - Growth Achieved by Extending Practises that are Well Known and Understood -> Prevents Errors as Business Culture and Practises are Already Established and Effective
Explain Advantage of Organic Growth - Relatively Cheaper
- Organic Growth can be Financed from Retained Profit , which is Likely to be Cheapest of All Sources of Finance.
- will be Opportunity Cost but Finanical Cost is 0
- Business that Grow Inorganically Often have to Borrow Money or Raise Fresh Capital -> Adds to Costs of Growth
Explain Advantage of Organic Growth - Less Likely DEOS
- Sharp Increases in Unit Costs Aren’t Likely to Occur if Growth is Steady and Measured -> may be Easier for a Business Growing Organically to Spot in Advance Possible Difficulties Resulting from Scale Increases
State Disdvantages of Organic Growth
- Too Slow for some Stakeholders
- May a Business gets Left behind in the Market
Explain Disadvange of Organic Growth - Too Slow for Stakeholders
- some may Want Quicker Returns on their Investments than Organic Growth can Deliver
- If Shareholders are Unhappy, with Current Pace of Growth -> may Sell Shares -> Share Price may Fall -> Vulnerable to Takeover
Explain Disadvantage of Organic Growth - May a Business gets Left behind in the Market
- If Competitors are Growing Through Mergers and Acquisitions, the Business may End up Feeling Small in Comparison - as a Result - may Lose its Ability to Compete Effectively