3 communication in business Flashcards
what is communication
how a message gets from sender to receiver
what is 1 way communication
a message is sent but there will be no reply eg an announcement
what is a 2 way communication
receiver replys eg telephone conversation
what is an internal communication
between people who work in the same organisation
what are the 2 types of internally communicating
vertically - up or down different layers between workers and managers
horizontal - people at the same level
what is external communication
person in the organisation communicates with someone outside
what is formal communication give 3 examples
through official channels - letters meetings reports
what is informal communication give 2 examples
conversations at break or at a social event
2 ways to communicate verbally
meetings
presentations
4 ways to communicate in writing
letters
emails text
social media
websites
what are the advantages of verbal communication (3)
can check message has been understood
can emphasise points through your tone and body language
can use visual aids
what are the disadvantages of verbal communication (4)
if there a lot of people the message may get lost
if they dont like the message they can disrupt the meeting
there is no permanent record of the meeting
can be expensive
in the marketing department when will they use internal and external communication
external - market research and advertising
internal - plan campaignes
in the finance department when will they use internal and external communication
external - to explain there business to the bank
internal - to explain income and expenditure
in the HR department when would they use internal and external communication
internal and external to advertise a job, train a person
internal to resolve problems between staff
In operations department when would they use internal and external communications
internal to discuss quantaties and avoid waste
external to enquire about deliveries
what are the advantages of written communication (5)
there is a record of the message can be reread by receiver can be sent to more than 1 person at a time avoids confrontation can be communicated quickly
what are the disadvantages of written communication (5)
can not immediatly check the reader has understood
success depends on how clearly it is written
computers can be effected by viruses
emails get lost in spam
people are overwhelmed by emails
what are examples of social media
face book and twitter
what are the advantages of using social media to communicate (7)
huge number of users can update information regularly can use visual and text cheap to advertise allow customer feedback customers can forward so can promote easy for staff to communicate
what are the disadvantages of using social media to communicate (2)
costly to manage
difficult to measure its effectiveness
what are the advantages of communicating with a website (9)
sales made online product promoted to millions world wide operates 24/7 use images detailed info given offers a chat service for potential customers to ask questions internet shopping is increaseing cheap to advertise customers post feedback encouraging others to buy
what are the disadvantages of using websites to communicate (4)
websites crash and halt business activity
businesses can receive lots of spam
not everyone likes websites
need a lot of maintainence and updating
what is digital communication give 4 examples
electronic exchange of information eg voice, text, diagram, video
what is the impact of digital communication on marketing (4)
businesses can promote goods through websites and social media and target more widely - business grows
selling on line reduces the need for shops reducing costs increasing profit
but this drives small businesses out of business
competition is increased as it is easier for customers to compare and they have more choice
how has digital communication impacted on HR (3)
recruitment is done digitally
workers need digital skills
people can work from home
how has digital communication impacted on operations (4)
now automated
quality control has improved as machines inspect work
waste is reduced
production can be quickly changed in response to demand
how has digital communication impacted on competition
it has increase
new usiness oportunities have been created eg need to make hardware, need analysts, technical experts and trainers
overall where does digital communication impact (6)
marketing competition HR operations competition and business opportunity
