27 - Enterprise And Marketing

Question 1

Marketing products (4)

Answer 1

• Good marketing promotes an enterprise and creates and maintains the relationship between retailer and customer
• Products have always been marketed through word of mouth and various print media
• The invention of TV and film meant products could be promoted through moving pictures
• Today markets use social media to get their product out as it is easily accessible and can reach a large number of people

Question 2

Accessing a global market through internet and social media (3)

Answer 2

• The internet makes it easy to access countless customers all over the world
• The internet is a cheap way to reach the greatest number of people
• Social media can provide information about your target market allowing them to build a relationship

Question 3

Viral marketing (4)

Answer 3

• Is a method of marketing where consumers are encouraged to share information about a firms goods or services through the internet
• Means companies can reach more people faster than ever before
• Is a cheap way for firms to market their product
• Dangers include: spam threats and association with unknown groups and brand dilution

Question 4

Packaging products (3)

Answer 4

• The primary purpose of packaging is to promote and protect a product
• Packaging carries explicit information on a product e.g product logo, country of origin, contents
• Implicit messages are carried via packaging too e.g plastic free biodegradable packaging demonstrates that a company is environmentally conscious E.g water bottles

Question 5

Information commonly found on packaging (5)

Answer 5

• Product specification
• Safety and quality
• Promotions
• Use by/sell by date
• Disposal/recycling instructions

Question 6

Labelling (3)

Answer 6

• Can be used to promote the brand or to attract customer attention
• It can also inform consumer about important information for example nutritional information on food packaging, use-by dates, the BSI kitemark or the CE mark to indicate that a product meets basic safety standard for sale in Europe
• Is required by the law to keep consumers safety