20 The Economy V Flashcards by Bertrand herrmann

Q

Lancer un produit

A

Launch a product

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Q

Le marche interieur

A

The home/domestic market

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Q

S’etablir sur de nouveaux marches

A

Break into new markets

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Q

S’emparer d’un marche

A

Capture a market

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Q

Se tailler une part du marche

A

Carve out a share of the market

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Q

S’implanter dans un marche

A

Establish o.s. In a market

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Q

Campagne promotionnelle

A

Sales drive

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Q

Echantillon

A

Sample

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Q

Foire commerciale, salon

A

Trade fair

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Q

La Foire du livre

A

The Book Fair

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Q

Le Salon de l’Automobile

A

The Motor Show

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Q

Exposant

A

Exhibitor

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Q

Benefice

A

Profit

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Q

Realiser un benefice

A

Make a profit

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Q

La marge (sur un produit)

A

The mark-up

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Q

Marge beneficiaire

A

Profit margin

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Q

Perte

A

Loss

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Q

Brut

A

gross

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Q

Net

A

net

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Q

Le chiffre d’affaires

A

The turnover

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Q

Les affaires marchent bien/mal

A

Business is good/bad

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Q

L’exercice financier

A

The financial year

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Q

Le bilan

A

The balance sheet

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Q

L’actif

A

Assets

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Le passif

Liabilities

Les recettes

Receipts

Les rentrees

Takings

Les sorties

Outgoings

Les frais generaux

Overheads/ br:oncosts

Deficit

Deficit

Etre deficitaire

Be in deficit

Deposer son bilan

Go into voluntary liquidation

La liquidation judiciaire

Compulsory liquidation

Faire faillite

Go bankrupt

La faillite

Bankruptcy

Renflouer une compagnie

Refloat a company

Plan de sauvetage

Rescue plan

Groupe

Group

Multinationale

Multinational

Filiale

Subsidiary

Succursale

Branch office

Le siege social

The head office

La maison mere

The parent company

Petite entreprise

Small business/-sized companies

Les PME

Small and medium-sized companies

Societe par actions

Joint-stock company

Societe anonyme

Br:public limited company/us:incorporated company

Dupont & Cie S.A.

Br:Dupont& Co. Plc./ us:Dupont&Co. Inc.

Monopole

Monopoly

Cartel

cartel

S'associer avec qqn

Go into partnership with sb

Associe

Partner

Commanditaire

Sleeping partner

La Direction

The management

Le conseil d'administration

The board (of directors)

Administrateur

Director

Le PDG

br:the managing director/us:the chief executive officer

Directeur(trice)/gerant

Manager

Le personnel

The staff

Cadre

Executive

Cadre superieur

Senior executive/manager

Les cadres

The managerial staff

Employee

Employee

Service, departement

Department