20 The Economy V Flashcards

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1
Q

Lancer un produit

A

Launch a product

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2
Q

Le marche interieur

A

The home/domestic market

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3
Q

S’etablir sur de nouveaux marches

A

Break into new markets

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4
Q

S’emparer d’un marche

A

Capture a market

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5
Q

Se tailler une part du marche

A

Carve out a share of the market

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6
Q

S’implanter dans un marche

A

Establish o.s. In a market

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7
Q

Campagne promotionnelle

A

Sales drive

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8
Q

Echantillon

A

Sample

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9
Q

Foire commerciale, salon

A

Trade fair

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10
Q

La Foire du livre

A

The Book Fair

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11
Q

Le Salon de l’Automobile

A

The Motor Show

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12
Q

Exposant

A

Exhibitor

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13
Q

Benefice

A

Profit

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14
Q

Realiser un benefice

A

Make a profit

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15
Q

La marge (sur un produit)

A

The mark-up

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16
Q

Marge beneficiaire

A

Profit margin

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17
Q

Perte

A

Loss

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18
Q

Brut

A

gross

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19
Q

Net

A

net

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20
Q

Le chiffre d’affaires

A

The turnover

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21
Q

Les affaires marchent bien/mal

A

Business is good/bad

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22
Q

L’exercice financier

A

The financial year

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23
Q

Le bilan

A

The balance sheet

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24
Q

L’actif

A

Assets

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25
Q

Le passif

A

Liabilities

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26
Q

Les recettes

A

Receipts

27
Q

Les rentrees

A

Takings

28
Q

Les sorties

A

Outgoings

29
Q

Les frais generaux

A

Overheads/ br:oncosts

30
Q

Deficit

A

Deficit

31
Q

Etre deficitaire

A

Be in deficit

32
Q

Deposer son bilan

A

Go into voluntary liquidation

33
Q

La liquidation judiciaire

A

Compulsory liquidation

34
Q

Faire faillite

A

Go bankrupt

35
Q

La faillite

A

Bankruptcy

36
Q

Renflouer une compagnie

A

Refloat a company

37
Q

Plan de sauvetage

A

Rescue plan

38
Q

Groupe

A

Group

39
Q

Multinationale

A

Multinational

40
Q

Filiale

A

Subsidiary

41
Q

Succursale

A

Branch office

42
Q

Le siege social

A

The head office

43
Q

La maison mere

A

The parent company

44
Q

Petite entreprise

A

Small business/-sized companies

45
Q

Les PME

A

Small and medium-sized companies

46
Q

Societe par actions

A

Joint-stock company

47
Q

Societe anonyme

A

Br:public limited company/us:incorporated company

48
Q

Dupont & Cie S.A.

A

Br:Dupont& Co. Plc./ us:Dupont&Co. Inc.

49
Q

Monopole

A

Monopoly

50
Q

Cartel

A

cartel

51
Q

S’associer avec qqn

A

Go into partnership with sb

52
Q

Associe

A

Partner

53
Q

Commanditaire

A

Sleeping partner

54
Q

La Direction

A

The management

55
Q

Le conseil d’administration

A

The board (of directors)

56
Q

Administrateur

A

Director

57
Q

Le PDG

A

br:the managing director/us:the chief executive officer

58
Q

Directeur(trice)/gerant

A

Manager

59
Q

Le personnel

A

The staff

60
Q

Cadre

A

Executive

61
Q

Cadre superieur

A

Senior executive/manager

62
Q

Les cadres

A

The managerial staff

63
Q

Employee

A

Employee

64
Q

Service, departement

A

Department