16.3 Consumer Actions to Promote Sustainable Marketing Flashcards
What is sustainable marketing?
Sustainable marketing is an approach that calls for more responsible actions by both businesses and consumers, focusing on long-term well-being and environmental preservation.
What is consumerism?
Consumerism is an organized movement of citizens and government agencies that aims to improve the rights and power of buyers in relation to sellers.
What are traditional sellers’ rights?
Traditional sellers’ rights include the right to introduce products, charge any price, spend any amount on promotion, use any product message, and use buying incentive programs, as long as they follow certain guidelines and regulations.
What are traditional buyers’ rights?
Traditional buyers’ rights include the right not to buy a product, the right to expect product safety, and the right to expect the product to perform as claimed.
What additional consumer rights do consumer advocates call for?
Additional consumer rights include the right to be well informed, the right to protection against questionable products and practices, the right to influence products and marketing practices, and the right to consume responsibly for future generations.
What are some proposals related to consumer protection?
Proposals include strengthening consumer rights in cases of business fraud, requiring greater product safety, ensuring information privacy, giving more power to government agencies, and controlling product ingredients and advertising.
What are some proposals for preserving the world for future consumption?
Proposals include promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption.
What responsibilities do consumers have in sustainable marketing?
Consumers have the responsibility to protect themselves, make good consumption choices, reward responsible companies, and punish irresponsible ones. The shift to sustainable consumption ultimately lies in the hands of consumers.
What is environmentalism?
Environmentalism is an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people’s current and future living environment, focusing on the environmental costs of serving consumer needs and wants.
What is the main goal of environmentalism according to environmentalists?
The main goal of environmentalism is to maximize life quality, which includes the quantity and quality of consumer goods and services, as well as the quality of the environment for current and future generations.
What are some environmental issues environmentalists are concerned with?
Environmentalists are concerned with issues such as global warming, resource depletion, toxic and solid wastes, availability of fresh water, loss of recreational areas, and health problems caused by pollution and chemically treated food.
What is environmental sustainability?
Environmental sustainability is the practice of generating profits while helping to save the planet, focusing on reducing environmental impact and preserving the environment for future generations.
What is pollution prevention?
Pollution prevention involves eliminating or minimizing waste before it is created, focusing on designing and developing ecologically safer products, recyclable and biodegradable packaging, better pollution controls, and more energy-efficient operations.
What is product stewardship?
Product stewardship is the practice of minimizing all environmental impacts throughout the full product life cycle while also reducing costs, involving design for environment (DFE) and cradle-to-cradle practices to make products easier to recover, reuse, recycle, or safely return to nature.
What are the four dimensions of environmental sustainability illustrated in the grid in Figure 16.2?
The four dimensions of environmental sustainability are pollution prevention, product stewardship, new clean technology, and sustainability vision.
Figure 16.2 Environmental Sustainability and Sustainable Value
Figure 16.3 Major Marketing Decision Areas That May Be Called into Question under the Law
