14.2 Forms of Direct and Digital Marketing

Question 1

What are the major forms of direct and digital marketing?

Answer 1

The major forms include

**Traditional direct marketing tools **
- Face-to-face selling,
- direct-mail marketing,
- catalogue marketing,
- telemarketing,
- direct-response television marketing, and
- kiosk marketing and

and

**Digital direct marketing tools **
- Online marketing,
- social media marketing
- mobile marketing

Question 2

What is digital and social media marketing?

Answer 2

Digital and social media marketing is the fastest-growing form of direct marketing, using digital marketing tools such as:

• websites,
• online videos,
• email, blogs,
• social media,
• mobile ads and apps,
• and other digital platforms to directly engage consumers via their digital devices.

Question 3

Why is it important to blend digital and traditional direct marketing tools?

Answer 3

It is important to blend digital and traditional direct marketing tools to create a fully integrated marketing communications program that effectively reaches and engages target audiences across various channels and touchpoints.

Question 4

How has the widespread use of the internet and digital technologies impacted buyers and marketers?

Answer 4

The widespread use of the internet and digital technologies has dramatically changed the way buyers

search for and consume information,

make purchasing decisions,

and interact with brands, while also providing marketers with new tools and channels to engage and serve their target audiences.