14.4 Social Media and Mobile Marketing Flashcards
What is social media marketing?
Social media marketing is the use of social media platforms and digital communities to promote a product or service, create brand awareness, and engage consumers by sharing messages, opinions, pictures, videos, and other content.
How can marketers engage in social media?
Marketers can engage in social media in two ways: by using existing social media platforms (such as Facebook, Twitter, Instagram, and YouTube) or by setting up their own platforms.
What is the main advantage of social media marketing?
The main advantage of social media marketing is its engagement and social sharing capabilities, which are well-suited to creating customer engagement and community, involving customers in shaping and sharing brand content, experiences, information, and ideas.
What are the challenges of social media marketing?
Challenges of social media marketing include
determining effective strategies,
measuring results,
maintaining control over user-generated content,
and avoiding potential backlash from consumers who may hijack campaigns or criticize content.
What are niche social media networks?
Niche social media networks are online platforms that cater to the needs of smaller communities of like-minded people, making them ideal vehicles for marketers who want to target special-interest groups.
How can social media be cost-effective for businesses?
Social media can be cost-effective because many platforms are free or inexpensive to use, allowing for high returns on investment compared to more expensive traditional media channels like television or print. This makes social media accessible for small businesses and brands with limited budgets.
What is an example of a brand that has successfully created a community through social media marketing?
Etsy, an online craft marketplace, has successfully created a community through social media marketing by engaging customers on various platforms such as Facebook, Twitter, Instagram, YouTube, and Pinterest, fostering an active and engaged worldwide community of shoppers and sellers.
What is integrated social media marketing?
Integrated social media marketing is the process of designing and implementing a comprehensive social media strategy that blends with and supports other elements of a brand’s marketing content strategy and tactics, creating brand-related social sharing, engagement, and customer community.
What are the benefits of managing a brand’s social media efforts effectively?
Benefits of managing a brand’s social media efforts effectively include
increased customer engagement,
creation of customer communities,
driving traffic to physical stores,
and having a material impact on business performance.
What is mobile marketing?
Mobile marketing is the delivery of marketing messages, promotions, and other content to consumers through their mobile devices, engaging customers anywhere and anytime during the buying and relationship-building processes.
Why is mobile marketing important for brands?
Mobile marketing is important for brands because of the widespread adoption of mobile devices and the surge in mobile web traffic, making it crucial for brands to engage customers through their preferred devices during the buying process.
How can mobile marketing benefit consumers?
Mobile marketing can benefit consumers by providing
on-the-go product information,
price comparisons,
advice and reviews,
access to instant deals,
and fast and convenient avenues to purchase.
What is the current trend in mobile advertising spending?
Mobile advertising spending is surging, expected to exceed US$250 billion by 2021 and surpass TV ad spending, with projections to account for more than 75 percent of all digital advertising spending.
What is the key to successful mobile marketing without annoying consumers?
The key to successful mobile marketing is providing genuinely useful information and offers that make consumers want to engage while targeting mobile ads on an opt-in-only basis.
How do most marketers view the role of digital, mobile, and social media marketing in the marketing mix?
Most marketers view digital, mobile, and social media marketing as important approaches to the marketplace that work alongside other approaches in a fully integrated marketing mix.
