15. Data Collection Flashcards
Qualitative Data P.227
Data based on descriptive information. Usually collected in a free-form manner.
Quantitative Data P.228
Data that can be measured, verified, and manipulated, also known as numerical data.
Discrete Data P.228
Count data and are sometime called categorical/attribute data.
Continuous Data P.228
Exist on an interval, or on several intervals. Variable data that can be transformed into attribute data, but the reverse is not true.
Measurement Scales P.229
- Nominal
- Ordinal
- Interval
- Ratio
Nominal Scales P.229
Classify data into categories with no order implied.
Ordinal Scales P.229
Refer to positions in a series, when order is important but precise differences between values aren’t defined. Bright, Brighter, Brightest.
Sometimes collected as discrete data but manipulated as continuous data and analyzed with parametric tests.
Interval Scales P.230
Scales have meaningful differences but no absolute zero, so ratios aren’t useful.
Ratio Scales P.230
Scales have meaningful differences, and an absolute zero exists.
Sampling concepts P.231
- Representative sample (random drawn from population)
- Homogeneity
- Bias (1. less likely to be included than other, 2. nonrandom collection)
- Accuracy (how close the sample statistic to population)
- Precision (how close estimates from different sames are to each other)
- Margin of error (max. expected difference between the sample estimate to population)
- Sampling frame (complete list of the members in the target population)
- Strata (mutually exclusive segment)
Type of sampling P.232
- Random
- Stratified
- Systematic
- Block
Random sampling P.233
Equal probability of being chosen. Selected independently of every other member.
Stratified sampling P.233
Members are assigned to a unique stratum that are mutually exclusive and collectively exhaustive. Stratification variables should create a heterogeneous set of strata.
Systematic sampling P.234
Sampling from an ordered population at a specified sampling interval, i. (interval sampling)
i = N/n, N (population) n (sample size)
k, k+i, k+2i…, k+(n-1)i.
Block sampling P.235
Non-probability sampling or judgement block sampling. The balance of a defined block are automatically chosen.