15 - Change Management

Question 1

What is change management?

Answer 1

• Systematic approach to deal w/ change and the effects on people and processes
• Normally in response to or anticipation of changes in the environment
• Normally focusing on the people in the change

Question 2

Why is change management important?

Answer 2

• Change is hard
• Change is a process
• Must be worked at and reinforced to be maintained

Question 3

3 models for change management

Answer 3

• Lewin’s Model for Change
• ADKAR Model
• Kotter’s 8 steps to change

Question 4

Describe Lewin’s Model for Change

Answer 4

Refreeze (solidifying the desired change) -> unfreeze (preparing the desired change) -> change (implementing the desired change)

Question 5

Describe the ADKAR model for change management

Answer 5

• A = awareness of the need for change
• D = desire to support the change
• K = knowledge of how to change
• A = ability to demonstrate new skills & behaviours
• R = reinforcement to make the change stick

Question 6

Describe Kotter’s Model for change management

Answer 6

1. Create a sense of urgency
2. Create the guiding coalition
3. Establish vision and strategy
4. Communicate the change vision
5. Empowering broad-based action
   - - Remove barriers and obstacles
   - - Optimize environment for success
6. Generate short term wins
   - - Need to be able to show a benefit early in the process to encourage buy-in and retention
7. Consolidate gains and produce more change
8. Anchor new approaches in the culture
   - - Movement from conscious action to unconscious

Question 7

Difference between vision vs. strategy

Answer 7

• Vision = picture of the future as well as the reasoning on why it should be sought after or attained; should be clear and concise
• Strategy = how the vision will be achieved; has to be realistic and grounded, must agree w/ vision

Question 8

Stages of change

Answer 8

1. Pre-contemplation
2. Contemplation
3. Determination
4. Action
5. Maintenance
6. Recurrence