1.3.7: Rural Rebranding Flashcards
1
Q
Rebranding
A
The way a place is changed and marketed so that the image and perception of it is improved.
2
Q
Regeneration
A
A long-term process aimed at improving the economy and social environment.
3
Q
Re-imaging
A
Involves changing the reputation and perceptions of a place through specific improvements.
4
Q
Post-productive countryside
A
Places more emphasis on sustainability with less intensive food production.
(an attempt to limit the environmental impact of agriculture)
5
Q
Examples of rural strategies
A
Heritage Tourism Food towns Food products Rural energy Arts and media projects
6
Q
Examples of effects of rebranding on rural areas
A
More 2nd home ownership Increasing visitor numbers People to move to the area Development of community ‘identity’ Investment improves quality of the environment
