1.3.1

Question 1

What is the design mix?

Answer 1

The design mix refers to the combination of elements that make up a products design. (Function, Cost and Aesthetic)

Question 2

4 Reasons to design new products?

Answer 2

Sales revenue increase
Market share increase
Remain competitive
To balance product portfolio

Question 3

What is Function aspect?

Answer 3

The intended purpose of the product or service.

Question 4

What is Aesthetic?

Answer 4

Refers to the products sensory appeal.

Question 5

What is costs?

Answer 5

Products that remain at a specific price point or profit margin.

Question 6

What is resource depletion and how may firms incorporate it within the design mix?

Answer 6

Resource depletion - customers becoming aware of the need to conserve natural resources.

Firms may choose to use fewer materials or more environmentally friendly materials in production process and use it as an USP.

Question 7

What is ethical sourcing and how may firms incorporate it?

Answer 7

Ethical sourcing - Products are produced without exploitation of workers or environmental damage.

Firms may choose too use more sustainable materials.