1.3 The Design Mix Flashcards
What is the marketing nux
It refers to all elements of a firms marketing stratergy
What is a good
A physical and tangible produt
What is a service
A non-physical + intangible good
What is a product
The goods or services a firm provides
What is the design mix
How all aspects of product design are considered
What are the 3 aspects in the design mix?
Function
Aesthetic
Cost
What is function?
The purpose of the product
How long it lasts
Efficiency
What is aesthetic
The look, taste, texture or feel of an item
What is cost
The cost of production
How can the design mix change in reaction to sustainability?
Place emphasis on sustainability and recyclability
Be environmentally friendly
Use cleaner forms of energy
Methods could include: recycle materials, recyclable packaging, refill packs, compressed/ concentrated products
How can the design mix change in reaction to ethical sourcing
Alter their raw materials and the conditions that the product is produce in, be fair to workers unlike Nike and Primark who exploited workers
