1.1 Branding Flashcards
1
Q
What is the definition of a brand?
A
A feature of a business or product that is recognised by customers and distinguishes it from competitors
2
Q
Give examples of colours brands are associated with:
A
Ferrari - red, Victoria Secret - pink
3
Q
Give examples of shapes brands are associated with:
A
Doritos - Triangle, McDonalds - Golden Arches
4
Q
Some branding is so strong it changes the way we speak e.g:
A
Hoover, Uggs, Celotape
5
Q
What are the benefits to a business of building a brand:
A
Can act as a USP
Customers are more likely to buy from a trusted brand
Boosts recognition
