1.3 Promotion

Question 1

What is advertising as a method of promotion?

Answer 1

Promotion through paid channels.

Question 2

Give examples of advertising as a method of promotion:

Answer 2

Television
Radio
Print Media e.g. magazines
Online advertising

Question 3

Advantages of advertising as a method of promotion:

Answer 3

It can reach large audiences and increase brand awareness.
Can also be used to create a specific brand image or message.

Question 4

Disadvantages of advertising as a method of promotion:

Answer 4

Can be expensive
The effectiveness can be difficult to measure
Many customers tune out ads

Question 5

What is direct marketing as a method of promotion?

Answer 5

Communicating directly with customers.

Question 6

How can direct marketing be implemented as a method of promotion?

Answer 6

They can email, text, use social media to contact customers.

Question 7

Advantages of direct marketing as a method of promotion:

Answer 7

Businesses can target specific audiences and personalize their messages to individual customers.
Direct marketing is also measurable which enables businesses to track their results and adject their statergy acoordingingly

Question 8

Disadvantages of direct marketing as a method of promotion?

Answer 8

Can be intrusive as customers man percieve it as spam
Can be costly especially if the business doesnt have an established customer database or need to purchase leads

Question 9

What is sales promotions as a form of promotion?

Answer 9

Techniques that encourage the purchase of a product by offering temporary incentives or discounts.

Question 10

Examples of sales promotions as a form of promotion

Answer 10

Bogof
COupons
Loyalty cards

Question 11

Advantages of sales promotions as a form of promotion:

Answer 11

Can quickly boost sales or customer engagement
Can help to clear out stock or promote a new product
Can encourage impulse purchases
Can be targeted to specific segments of customers

Question 12

Disadvantages of sales promotions as a form of promotion:

Answer 12

Can be expensive especially if the promotion includes heavy discounting
Can attract deal-seeking customers who many not be loyal to the brand
May reduce the sale of high priced products

Question 13

What is personal selling as a form of promotion?

Answer 13

Occurs when a salesperson interacts with potential customers one on one either in person or through digital communication channels

Question 14

Advantages of personal selling as a form of promotion:

Answer 14

Allows businesses to build relationships with their customers and undertsand their specific needs
Enables businesses to provide personalised advance and guidence to customers

Question 15

Disadvantages of personal selling as a form of promotion:

Answer 15

Can be expensive due to the cost of hiring and training sales staff
The impact of personal selling can be limited as it is difficult to scale to large audiances.

Question 16

What is sponsorship as a form of promotion?

Answer 16

An agreement where a company provides financial or other support to an event, team or organsation in exchange for marketing exposure

Question 17

What forms can sponsorship take as a form of promotion?

Answer 17

Many options for example:
Logo placement
Naming rights

Question 18

Advantages of sponsorship as a form of promotion:

Answer 18

Can help to build brand awareness and credibility
Can create emotional connections with target audiences
Can support specific business objectives, such as entering new markets or reaching new customers

Question 19

Disadvantages of sponsorship as a form of promotion:

Answer 19

Can be expensive especially for high profile events or properties
May not directly drive sales
May not be subject to negative publicity if the sponsored entity experiances a scandel or contraversy e.g in 2022 Kanye West was dropped by Adidas after his anti-semetic outburts.

Question 20

What is public relations as a form of promotion?

Answer 20

Building relationships with the public and managing reputation. Public relations activities can include, media relations crisis management and community out rage.

Question 21

Advantages of public relations as a form of promotion:

Answer 21

Can enhance business reputation and credibility,
This can lead to increased customer loyalty and sales
Can be cost effective when compared to advertising or personal selling

Question 22

Disadvantages of public relations as a form of promotion:

Answer 22

PR can be time consuming and is hard to measure the direct impact of pr activities on the profits a product.

Question 23

What is digital communications as a form of promotion?

Answer 23

Any form of marketing or communication that is delivered electronically such as social media or SEO or mobile apps such as instagram or twitter.
Can be used for building brand awareness, generating leads or driving sales.

Question 24

Advantages of digital communications as a form of promotion:

Answer 24

Can be highly targeted to specific customer segments.
Can provide real time engagement and feedback from customers.

Question 25

Disadvantages of digital communications as a form of promotion:

Answer 25

Can easily be ignored or filtered out by customers
May require significant investment in technology or data infrastructure.
May be subject to data privacy regulations or security breaches
May not be effective for reaching older or less digital savvy segments.