1.1 Market Mapping

Question 1

Market Positioning is?

Answer 1

The position of a brand influenced by customer perceptions rather than by those of the business in relation to other competitors.

Question 2

Market Mapping is?

Answer 2

the use of a grid to show two feature of a market such as price and quality.

Question 3

What does market mapping do?

Answer 3

Help the business to understand how customers see the brand.

Question 4

What are some possible dimensions of a market map?

Answer 4

Low Price v High Price
Basic Quality v High Quality
Necessity v Luxury
Unhealthy v Healthy

Question 5

4 Mark Construct question for a market map.

Answer 5

1. Correctly labeling one axis of the market map e.g. Price
2. Correctly labeling another axis e.g. quality
3. correctly plotting the business in questions
4. correctly labeling 4 other competitors.