1.1 Introduction Flashcards
4 types of resource inputs
- Human
- Physical
- Financial
- Enterprise (Knowledge, idea, willingness and risk-taking)
2 types of product
- Goods - tangible, with physical form; easier to compare with competitors
- services - intangible, without physical form to take home; harder to compare
2 main types of production processes based on intensity
- Capital intensive (high proportion of fixed costs of land or machinery)
- Labour-intensive (high proportion of salaries/wages)
4 basic business functions
Human resources
Marketing
Finance and accounts
Operations management or production
Responsibilities of HR
Recruitment
Trainings
Dismissal
Determination of appropriate compensation
Responsibilities of Finance and accounting
To raise fund
Forecasting
Keeping accurate records
Proper payments to suppliers and staff
Responsibilities of marketing
- Ensuring that the business offers a product desired by a sufficient number of people or businesses and for that purpose -
- Development of
marketing plan,
strategies,
activities (e.g. research, promotions).
Responsibilities of operations management?
Ensuring that
the processes are appropriate to provide products of desired quantity and
quality
What are the sectors of business activity?
Primary
Secondary
Tertiary
Quaternary
Primary sector of business activity?
Extraction
Mining
farming
fishing
hunting
Secondary sector of business activity?
Manufacturing - processing of raw materials from primary sector
Tertiary sector of business activity?
Services, often using manufactured products from secondary sector (also from primary sector), such as
healthcare
education
transportation
Quaternary sector of business activity?
Involving knowledge-intensive areas, such as IT, web, e-commerce
What is production chain?
Steps in different sectors or industries to turn raw materials into consumer products, ready to be consumed
What is horizontal integration?
also called horizontal growth, acquiring or merging with businesses in the same or similar industries.
What is the benefit of horizontal integration?
Increased market share,
Less competition
Better control of prices
What is vertical integrations?
Acquiring or merging with businesses from the earlier or later stages of production chain, often to substitute suppliers or intermediary customers
What is the benefit of vertical integrations?
Better control of prices
Reliability of supply
Avoidance of government regulations (taxes etc)
Strengthening of market position (not the share but the bargaining power, e.g. suppliers willing to demand less) prices if they know that you may use your own produce)
Disadvantages of vertical integration or a conglomerate?
- Loss of focus (particularly of top management, who would require understanding of many industries)
- Diseconomies of scale
What is a conglomerate?
Acquiring or merging with unrelated businesses (to lower risks etc)
Reasons for starting up a business
Rewards
Independence
Necessity
Challenge
Interest
A gap found
Sharing an idea
Drivers of Business idea?
Market (driven) - determined by the existing/observable need
Product (driven) - determined by the entrepreneur ready to convince others of the products benefits
Stages of starting up a business?
- Organizing the basics (location, name, legal structure, operational structure, overall understanding of infrastructure including suppliers and customers)
- Market research to refine the idea
- Planning the business and writing a business plan
- Establishing legal requirements/constraints
- Raising finance
- Testing the market
Possible problems and deviations from the planned stage of `organization the basics’ for a start -up?
Location inappropriate
Name does not register
Structure inappropriate
Suppliers unreliable