10

Question 1

Wat is de rol van CEO’s in society

Answer 1

CEO’s credibility is the most trusted source

Question 2

Wat is de definitie van leaders

Answer 2

Way in which they approach others and provide direction, implement plans, motivate others
○ In their Communication
○ In their Behaviour

Question 2

Wat is Transactional leadership

Answer 2

○ Leader is concerned with completion of specific tasks
○ Use designated authority
○ Exchanging rewards for performance
○ Incentives are used to motivate employees
○ Lack broader or long-term strategic vision

Question 3

Welke types of change zijn er

Answer 3

Additive changes:
Update of the old organization, and may involve, for example, improvements to ways of thinking
Short term
Parts of organisation
● Substitutive changes:
Departure from the old organization and a major strategic change that often
involves a redefinition of the organization’s mission and purpose or a substantial
restructuring of the organization
Long term
Strategic renewal of whole organisation

Question 4

Wat zijn de key characteristics van een leader

Answer 4

• Focus on a common goal for a group or team
• Articulate inspiring visions that create support
• Influence and shape the interpretations of others
• Ideally are sensible and not governed by an overlarge ego

Question 4

Welke types of leadership styles zijn er

Answer 4

Transactional leadership
Transformational leadership

Question 5

Wat is Transformational leadership

Answer 5

○ Set broad strategic goals
○ Broader visions by leaders to motivate employees
○ Influencing and motivational tactics to push and support subordinates to higher
performance levels
○ Provide personal and progressive growth opportunities

Question 5

Wat is de tell and sell

Answer 5

Management took a decision and communicates it to employees
Mid communication effectiveness great amount of information

Question 6

How to change management as a persuasion process

Question 6

Hoe manage je change met communication

Answer 6

1. Create a sense of urgency
2. Form a guiding coalition
3. Create a vision
4. Communicate the vision
5. Empower others to act on the vision
6. Create quick wins
7. Build on the change
8. Institutionalize the change

Question 6

Welke employee change strategies zijn er (Clampitt, DeKoch & Cashman, 2000)

Answer 6

Spray and pray
Tell and sell
Underscore and explore
Identify and reply
Withhold an uphold

Question 6

Wat is spray and pray

Answer 6

Employees get a lot of information without an clear direction
Low communication effectiveness great amount of information

Question 7

Wat is underscore and explore

Answer 7

Management emphasises key messages and crucial elements of change
High communication effectiveness mid amount of information

Question 8

Wat is identify and reply

Answer 8

Management reacts to rumours and questions of employees
Mid communication effectiveness little amount of information

Question 9

Wat is withold and uphold

Answer 9

Management purposively withold information and only shares a minimal amount of information
Low communication effectiveness low amount of information

Question 10

When is communication efficancy most needed

Answer 10

It is physically impossible to communicate face to face with all employees
Resources devoted to change communication are scarce
There is an urgent need to progress through the change process

Question 11

When is consensus building especially important

Answer 11

Changes are perceived to be radical and/or controversial
There is history of resistance to similar change
Critical resources are controlled by employees
Ongoing support and cooperation are needed to maintain the change

Question 12

Wat is communication efficiency

Answer 12

Accomplishment of change communication with minimum of time effort and
resources

Question 13

Factors affecting the choice of change communication strategies

Answer 13

Need to know:
High need for communication efficiency
Low need for consensus building
Quid pro quo strategy:
High need for communication efficiency
High need for consensus building
Equal dissemination strategy:
Low need for communication efficiency
Low need for consensus building
Equal participation strategy
Low need for communication efficiency
High need for consensus building

Question 14

Wat is de need to know strategy

Answer 14

Only info to employees who really need to know

Question 15

Wat is de quid pro quo strategy

Answer 15

more attention to those employees who have something valuable for the
change process
Risk: Others may feel left out

Question 16

Wat is de equal dissemination strategy

Answer 16

Disseminating equally in the entire organization (fairness considerations)

Question 17

Wat is de equal participation strategy

Answer 17

2-way communication; when commitment of employees is crucial to the change
(costly)

Question 18

Wat zijn effective leadership communication kwaliteiten

Answer 18

Authenticity:
a truthful and passionate commitment to a clear, inspiring change idea
Narratives and stories:
present the rationale, the steps needed, and the overall beneficial outcomes
Conversational skills:
mobilizing conversations to enable others in the organization to see the opportunities