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Question 1

Wat betekent corporate communication

Answer 1

A management function that offers a framework for the effective coordination of all internal and external communication with an overall purpose of establishing and maintaining reputations with stakeholder groups

Question 2

Hoe is corporate communication verandert door de jaren

Answer 2

in the 70s it was more about public relations (how do you stay
connected with the press, very tactical
now it is more holistic (focus on organization as a whole), stakeholder
presentation (how an organization presents to its key stakeholders, internal and external)

Question 3

Wat was de corporate communication trend in 1980

Answer 3

strategic communicatiom

Question 4

Wat was de corporate communication trend in 1990/2000

Answer 4

Positioning in the mind of the stakeholder

Question 5

Wat is managerial activity

Answer 5

Planning
Coordinating
Counselling CEOS

Question 5

Wat was de corporate communication trend in 2010

Answer 5

Stakeholders have become more active
○ Voicing their expectations
○ Self-organizing
○ Advocating

Question 5

Welke types of activity zijn er

Answer 5

managerial en tactical

Question 6

Wat is de tactical activity

Answer 6

Producing messages
Spreading messages

Question 6

Wat maakt corporate communication complex

Answer 6

Wide geographical range (multinationals)
Wide range of services and products
Corporate headquarters and various divisions and business units
Consensus within the organisation often hard to establish

Question 6

Wat betekent corporate objectives

Answer 6

Statement of overall aims in line with the overall purpose (more short term and
precise, in line with overall vision)

Question 7

Wat betekent mission

Answer 7

Overriding purpose in line with the values and expectations of stakeholders (what
does your company stand for?)

Question 7

Wat betekent vision

Answer 7

Desired future state: the aspiration
of the organization

Question 8

Wat betekent strategies

Answer 8

The ways or means in which the corporate objectives are to be achieved and put
into effect (often specified in terms of specific organizational functions, e.g. finance, operations)

Question 9

Wat betekent corporate identity

Answer 9

The profile and values communicated by an organization (how they internally
think/perceive who they are, what they stand for, etc.)

Question 10

Wat betekent corporate image

Answer 10

The immediate set of associations of an individual in response to one or more
signals or messages from or about a particular organization at a single point in time

Question 11

Wat betekent corporate reputation

Answer 11

An individual’s collective representation of past images of an organization (induced
through either communication or past experiences) established over time

Question 12

Wat betekent stakeholder

Answer 12

Any group or individual who can affect or is affected by the achievement of the
organization’s objectives