Zara Fast Fashion Flashcards
Model
F: to learn & follow trends
T: to predict
store location
F: prime
T: mall
ad spending
F: low
T: high
target market
F: young, fashion, forward, city developer,
T:
customer taste
F:unpredictable, hard to influence
reliance on forcast
F: low
T: high
durability
F: low
T: high
new item/year
F: more
T: less
inventory level
F: low
T: high
turn around time
F: short,
T: long
profit margin
F: high (high cost, high revenue, return on investment high, more traffic) (low durability, low inventory cost, low ad spending)
T: low
autonomy
F: high decentralized
T: low centralized
consumer purchase behavior
F: more visit, buy more, impulsive
T:
14 Factors
model, store location, ad spending, target market, customer taste, reliance on forecast, durability, # new items/year, inventory level, turn around time, consumer purchase behavior, profit margin, autonomy (decision making)
