Yuki's study of emoticons

Question 1

what did yuki aim to do

Answer 1

they were building on research that suggested that japanese people read emotion from the eyes and american people read it from the mouth, they wanted to see if this was reflected in how emotion was perceived

Question 2

what method was used

Answer 2

this was a cross cultural study

95 students from japan, 118 from america

independent groups design

they were showed 6 emoticons each with a different combination of eyes and mouths

they rated the emotion on a 1-9 scale 1 being the saddest

Question 3

what were the results

Answer 3

japanese students gave higher ratings to emoticons with happy eyes

americans gave higher ratings to emoticons with happy mouths

Question 4

what was the conclusion

Answer 4

japanese and american people interpreted culture differently, this was due to different cultural norms as americans were more open with emotions than japanese people

Question 5

what is a strength of this study PEE

Answer 5

supported by research into differences in non verbal behaviour based off culture.

research into personal space has shown that arab men prefer smaller personal spaces and british men preferred smaller personal spaces

this is important because it shows that different cultural norms influence non-verbal behaviour which supports Yukis findings

Question 6

what is a weakness of this study PEE

Answer 6

it used rating scales

rating scales are an example of quantitative data, emotion is a complex topic that can’t be reduced to a number on a scale, it limits perception of happiness to a single number

this is important because it shows that the interpretation of emotion was oversimplified i this study