Youth Culture

Question 1

roughly how many babies had been born by 1960 due to the baby boom and what were the effects

Answer 1

-76 million
-homes/suburbs became child centred
-motherhood promoted in media

Question 2

give 3 ways cultural change was seen in the media

Answer 2

-cinemas
-tv
-popular programmes

Question 3

explain how cinemas experienced cultural change (3)

Answer 3

-fell in popularity due to influence of TV
-rise in anti-heroes and rebellion eg James Dean
-drive in cinemas popularised in rural areas, although often viewed as immoral due to popularity with youth

Question 4

how much did weekly attendance of cinemas fall from between 1946-56

Answer 4

-90 million 1946 –> 47 million 1956

Question 5

how many drive in cinemas were in the USA during 50s/60s

Answer 5

-4000

Question 6

how many TVs were sold in the first 6 months of 1950

Answer 6

-3 million

Question 7

how many TV sets were there in 1947 compared to 1955

Answer 7

-1947 = 60,000
-1955 = 37 million

Question 8

what was popularised in 1954

Answer 8

-TV dinners

Question 9

give 3 examples of popular programming

Answer 9

-I Love Lucy
-Leave it to Beaver
-The Donna Read Show

Question 10

how many people regularly watched I Love Lucy

Answer 10

-50 million

Question 11

what was enforced in Leave it to Beaver and the Donna Read Show

Answer 11

-gender roles / domestic roles for women

Question 12

how did TV studios challenge film studios

Answer 12

-major actors recruited to TV instead of film
-eg Loretta Young

Question 13

what was estimated about TV by 1960

Answer 13

-by 1960 watching TV was half the nations favourite leisure activity

Question 14

approximately how much of the population were aged under 24 in 1950/60

Answer 14

-1950= 41%
-1960= 44%

Question 15

what emerged due to the new youth demographic

Answer 15

-markets developed to their interests
-eg movies like Rebel Without a Cause with James Dean

Question 16

how had youths’ spending power increased between 1950-59

Answer 16

-1950= $10 billion
-1959= $25 billion

Question 17

how much had youths’ weekly allowance inc by between 1940-57

Answer 17

-1940= $1-2 a week
-1957= $10-15 a weel

Question 18

what music genre dominated between the 50s-60s and how

Answer 18

-rock n roll; influenced lifestyle, fashion , attitudes and language
-eg Grease and Rebel Without A Cause
-black performers reached a white audience

Question 19

what movement/ genre dominated between the 60s-70s

Answer 19

-Hippie movement/music due to birth control pills, opposition to Vietnam, civl rights, feminism, gay rights and mass prod LSD
-eg Black Bird by the Beatles
-slogans eg flower power and make love not war