Woman's Realm Flashcards
How often was it printed?
Weekly
Who is it published by?
IPC
When was the set edition published?
7 - 13th February 1965
When did women’s magazines become popular?
They became popular post - war in the 1960s
How many copies were there per week in 1960?
There were around 1.2 million copies per week
What happened to Woman’s Realm in 2001?
It merged with Woman’s Weekly
Why was it created?
To relieve printing pressure from ‘Woman’ magazine
When was it first published?
1958
Who was the target audience?
Housewives, middle-aged women and normal everyday people
Australian Sultana advert - woman in the red swimming costume
She is objectified but confident in a dominant position
Australian Sultana advert - male holding plate
He is in a dominant position - viewing female through his eyes, reinforced bt the phallic symbolism of the food on the plate
Australian Sultana advert - female surfing and holding up plate elegantly with perfectly styled hair
Sense of ‘perfection’, aspirational
Australian Sultana advert - ‘sweet things in life’
Relates to the food, but also perhaps the female
‘How are perfect marriage can ruin your hands’ page - female ‘keeps everything clean, spotless, shining, bright’
Domestic, place in the home, the purpose is to make it clean and bright
‘How are perfect marriage can ruin your hands’ page - female has a less active role than her husband
Shows the low status of what women had in the 1960s
