Key terminology Flashcards

1
Q

Horizontal integration

A

where different companies that produce and sell similar products together

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Vertical integration

A

A process where one company acquires another involved at a different level of the industry

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Polysemic

A

Something that has multiple meanings depending on the context

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Demographics

A

Classified by age, gender income, jobs, etc.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Psychographics

A

The study and classification of people according to their attitudes, aspirations and other psychological criteria, especially in market research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Diegetic sounds

A

Happening in the world of the (film)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Non-diegetic sounds

A

Music in the media

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Intersectionality

A

When 2+ classifications of a person’s gender, race, class, etc. combine to create a deeper bias or prejudice

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Social realism

A

The realistic depiction in art of contemporary life, as a means of social or political comment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Synergy

A

The interaction or cooperation of 2+ organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Afrocentric

A

Regarding African or black culture as pre-eminent

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Media conglomerate

A

A massive media company who owns lots of smaller media companies e.g. Disney

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Producers

A

The companies who make the product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Distributors

A

They get the product from the production company to the circulators

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Circulators

A

Provide ways of the audience seeing the film/ marketing (how they get to view it)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly