I, Daniel Blake marketing Flashcards
Was the marketing traditional?
The film used a lot of traditional forms of marketing like trailers, posters (the audience was older)
What did the Daily Mirror do?
The Daily Mirror published articles as if it was Daniel Blake writing them. This targeted the older and left-wing supporters
What did e-One do?
They used ‘Guerilla Marketing techniques’. For example, they put quotes on political buildings, like the Houses of Parliament. These were shared on social media
What happened with regional marketing officers?
They were used in Northern counties to drum up publicity for the film in low budget ways in local communities
Was there any social media marketing used?
I, Daniel Blake had a Twitter and Facebook page but were fairly basic
How was the film distributed?
After the release at cinemas, I, Daniel Blake was distributed on DVD. It was also available as a digital download online
What was special about the premiere?
The premiere was in Newcastle instead of London. This signifies that the North is more interested in the film. They also invited Jeremy Corbyn, who was the labour leader at the time
