The times theories Flashcards
Narrative - Propp
This style takes a complex political debate and turns
into a dramatic incident, an emotional incident
for a ‘character’
Feminist theory - Van Zoonen
Though Theresa May is shown as vulnerable, she is not being sexualised, therefore showing defiance in the face of adversity
Power and media industries - Curran and Seaton
The Times is part of a horizontally and vertically integrated company. Rupert Murdoch is often accused of controlling his newspaper content
Regulation - Livingstone and Lunt
The Times Newspaper group is facing increased pressure to adhere to strict rules and regulations on industry power. There is an issue of protecting citizens from harmful material as well as ensuring choice and press freedom
Cultural industries - David Hesmondhalgh
The Times Newspaper Group is a vertically and horizontally integrated company with a wide range of titles available to maximise audiences and minimises the risk. Instead of seeing digital media as a threat, the company embraced it, generating income
Cultivation theory - George Gerbner
May struggling to reach a deal, of Brexit chaos generally. It is different from the hypodermic needle theory and depends on what the audience already believes
Reception theory - Stuart Hall
The Times has portrayed Theresa May in a way that encourages readers to have a negotiated reading. It is asking readers to reflect on their own emotional response to the situation
End of audience theory - Clay Shirky
The idea of the audience being seen as a passive consumer is no longer available with the internet with the rise of prosumers who create their own content. This can include audience members writing their own column
