Wk11 Health Behaviour And Health Promotion Flashcards

1
Q

What does patient compliance/adherence refer to?

A
  • preventative health behaviours
  • keeping medical appointments
  • self-care actions (e.g. caring for wound)
  • taking medication as directed (e.g. dose & timings)
  • Insistence on discharge against medical advice
  • Parents administering medication to children
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2
Q

What is non-adherence?

A

describes the failure of a patient to follow recommended health behaviours and treatment advice given by a clinician.

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3
Q

Why is non-adherence preferred over non-compliance?

A

Non-compliance = being told what to do

Non-adherence focusses better on a collaborative clinician-patient relationship and shared decision making

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4
Q

How good is patient compliance/adherence?

A

40-45% of patients consistently do not comply with doctors advice (Ley, 1997)
20-40% of recommended immunizations are not obtained
20-50% miss scheduled appointment
While patients comply with one treatment they may not comply with another
Varies by condition / multiple conditions
Beliefs about the effectiveness of the treatment
Good predictor of long-term adherence is adherence at entry Complex regimens have low adherence
Intrusive treatments have lower adherence
Expense decreases adherence
Adherence for asymptomatic conditions generally poorer

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5
Q

Why dont patients comply?

A

• Fear of side effects
• Side effects not worth benefits of
treatment
• Fear of dependency
• Fear of reduced effectiveness
• Does not fit with lifestyle
• Drugs/advice does not fit with health beliefs (or religious beliefs)
• Dissatisfaction with doctor recommendations/diagnosis
• Doctor fails to communicate adequately
• Don’t believe in the treatment
• Do not understand treatment process
• Doctors underestimate patients comprehension level
• Forgetfulness
• Financial (e.g. wait until pay day, take 1/2 dose to delay renewing prescription)
• Feeling sick
• Feel well (no need to keep going with treatment)
• Too busy - forget
• Life events, stress (e.g., death in family)
• Confused about dosage
• Drugs as a sign of weakness
• Travel away from home/holiday

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6
Q

When do patients comply?

A

Understanding
Memory
Satisfaction
Compliance

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7
Q

What is Stantons model of adherence?

A

Doctor communication + increased knowledge & satisfaction + patient’s beliefs, locus of control, perceived social support = adherence

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8
Q

Information - motivation - strategy model (Martin 2010)

A
  • Information – Patients do not understand what they are supposed to do
  • Motivation – Patients are not motivated to carry out their treatment recommendations
  • Strategy – Patients do not have a workable strategy for following treatment recommendations
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9
Q

what is information?

A
  • Communicate information effectively to patients;
  • Build trust and encourage patients to participate in decision-making and to be partners in their own healthcare;
  • Have patients share why and how they are to carry out their treatment recommendations;
  • Listen to patients’ concerns and give them full attention.
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10
Q

What is motivation?

A
  • Help patients to believe in the efficacy of the treatment;
  • Elicit, listen to and discuss negative attitudes towards treatment;
  • Determine the role of the patient’s social system in supporting or contradicting elements of the regimen;
  • Help the patient to build commitment to adherence and to believe that they are capable of doing it.
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11
Q

What is strategy?

A
  • Assists in overcoming practical barriers that stand in the way of patients effectively carrying out a course of action;
  • Identify individuals who can provide concrete assistance;
  • Identify resources to provide financial aid or discounts;
  • Provide written instructions/reminders;
  • Sign a behavioural contract;
  • Link to support groups;
  • Provide electronic reminders or follow-up phone calls.
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12
Q

How to improve adherence?

A
  • Tell patient what you are about to tell them!
  • Stress the importance of what you are about to say
  • Think about primacy effect (i.e. the first thing you say will be remembered more than other things you say)
  • Repeat instructions/ information
  • The more patient is told, the higher the likelihood of forgetting part.
  • Give specific advice
  • Negotiate regimens which suit the patients’ routines
  • Encourage patients to take notes
  • Use simple words to describe body or treatment
  • Try to change/adapt patients health beliefs
  • Ensure patient understands rationale for treatment plan
  • Try to anticipate barriers to compliance
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13
Q

What is the theory of planned behaviour?

A

– attitude towards behaviour
– subjective norm
– perceived behavioural control

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14
Q

Health belief model pt2

A
– perceived susceptibility
– perceived severity
– motivation
– perceived benefits
– perceived barriers 
– cues for action
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15
Q

What behavioural change techniques exist - the CALO-RE taxonomy

A
  • taxonomy unpicks and describes all the individual components of behaviour change interventions
  • particularly aimed at researches describing what they actually did
    E.g. provide info, goal setting (behaviour or outcome) etc.
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16
Q

How do we change behaviour?

A

Change determinants of behaviour:
– Promote/ sustain desirable habits
– Infrastructure (e.g. food provision, education) – Economic incentives
– Regulatory change to reinforce behaviour
– Large numbers of people influenced
– Expensive/ difficult to implement
• Focus on individuals at risk
– Education/ motivational strategies
– Some success, not good at sustained long term change

17
Q

What is the generic model of health promotion?

A
  • Persuading the individual via media/educational approaches (health education) SUSCEPTIBILITY, SEVERITY, BENEFITS
  • Change the environment to encourage a change in behaviour BARRIERS, BENEFITS, CUE FOR ACTION, SUBJECTIVE NORM
  • Change the law either to force people to do something (seat-belts, smoke-free environments) or make an unhealthy behaviour expensive (tobacco/alcohol taxation) BARRIERS, BENEFITS, CUE FOR ACTION, SUBJECTIVE NORM
18
Q

How can we address physical inactivity?

A
  • Interventions with the NHS
  • Community-based interventions
  • National / Governmental actions
19
Q

How to promote physical activity nationwide?

A

• NHS interventions
– GPs/practice nurses identify people who are inactive and encourage them to do more physical activity
– Refer to “exercise referral scheme”
– Provision of supervised exercise (cardiac rehabilitation) for people who have heart disease
SUCEPTIBILITY, MOTIVATION, BARRIERS
– Provide facilities for NHS staff to exercise SUBJECTIVE NORM, CUE FOR ACTION

20
Q

Promoting physical activity - community interventions

A
  • PHSE lessons at school
  • School culture encourages and provides opportunities for physical activity
  • More pedestrian crossings/lollipop people
  • Cycle lanes, pavements
  • Street lighting
  • “Safe” parks
  • Improve availability of public transport and safety
  • Subsidise leisure centres/children’s play places
  • Walking groups…..
21
Q

Promoting physical activity - governmental actions

A

• FACILITATING:
– Allow councils to spend money on road safety schemes
– Provide resources in councils budget for leisure centres etc
• TAXATION
– Tax work-place car parking spaces/company cars/petrol/road use to encourage use of public transport; congestion charge
– Make gym membership tax free
– BENEFITS, BARRIERS, SUBJECTIVE NORMS, CUES FOR ACTION

22
Q

Types of prevention

A

PRIMARY PREVENTION
Aims to prevent the onset of disease
SECONDARY PREVENTION
Aims to minimise the consequences of disease after it has arisen by detection and treatment to prevent worsening
TERTIARY PREVENTION
Aims to prevent death or permanent disability once a disease has become established

23
Q

Health promotion in diverse communities

A
  • Generic campaigns may have different effects on different sectors of society
  • May also have unexpected negative consequences; e.g. promoting cooking with fresh vegetables has cost implications
  • Important to understand awareness, attitudes, perceptions and beliefs of those targeted and at risk
24
Q

What is my role as a doctor?

A
  • Elicit health beliefs of individuals to motivate (susceptibility, severity, barriers)
  • Contribute to research
  • Advocates as part of professional bodies