Wk 7 - Business Transformation Flashcards
Sketch porters 5 forces model.
What is porters 5 forces model used for?
Used to determine overall attractiveness of an industry.
Can identify and analyse competitive advantage.
Sketch a typical value chain analysis.
How a value chain analysis linked to competitive advantage?
Examines activites that add value along a chain of proceses
Divides them into prmary and secondary processes.
Takes the customers perception of the value they provide into account.
Creates a statistical basis for decision making re C.A.
The difference between primary and secondary activities
Primary = activities directly related to production nof godds and services. Secondary = Secondary & support actities combine to support primary prcesses.
What are Porters 3 general business strategies.
Broad market share via cost leadership
Broad market share via differentiation.
Focused strategy - niche market share based on cost or differentiation.
Understand difference between value chain and reverse value chain
Instead of product centric, customer centric. What does the customer value, what business processes are required to add up to this value?
