Wine in Society

Question 1

What does the austrian wine sector aim to communicate?

Answer 1

1. Discourage excessive consumption through heavy discounts/promotions (happy hour, buy one get one)
2. Importance of adult role model to responsibly introduce wine to youth (when, why, rituals/occasions)
3. Offer wine education-jungsommelier for youth
4. discuss ties between wine and food being in harmony
5. sensible enjoyment of wine
6. responsible ads (that would not tempt youth/children to drink)
7. highlight importance of wine as part of tourism