Positioning of Wine from Austria

Question 1

What are the major export markets for Austrian wine?

Answer 1

U.S. Germany, Switzerland, Netherlands, Russia, China

Question 2

Describe this element created by the AWMB for increased communication & media coverage of Austria: geographic setting is the most important factor for quality of its wines. You see great temperature variations, hot Pannonian climate, Atlantic zone.

Answer 2

Climate

Question 3

Describe this element created by the AWMB for increased communication & media coverage of Austria: It has picturesque winegrowing regions, relaxed country and a global destination for tourism

Answer 3

The Land

Question 4

Describe this element created by the AWMB for increased communication & media coverage of Austria: International varieties such as Sauvignon Blanc, Chardonnay, Pinot Blanc, Riesling are doing well but so are indigenous varieties such as Zierfandler, St. Laurent, Blaufrankisch

Answer 4

The grapes

Question 5

Describe this element created by the AWMB for increased communication & media coverage of Austria: Austria pays respect to its ancient traditions but has combined that with new experience and knowledge to make it an exciting wine country.

Answer 5

The culture

Question 6

Describe this element created by the AWMB for increased communication & media coverage of Austria: Focus on hand harvesting, sustainable viticulture, environmental protection

Answer 6

Nature

Question 7

Describe this element created by the AWMB for increased communication & media coverage of Austria: Focus is not on mass production but high quality wines for fair prices.

Answer 7

Value for the money

Question 8

Describe this element created by the AWMB for increased communication & media coverage of Austria: Its wines are an excellent match for the widest range of foods

Answer 8

Flavor