Changes in the World Wine Market Flashcards
Identify this development: increased surge in available high quality wines
Surge in Quality Across the Board
Identify this development: Traditional wine market leaders seeing competition from New World & other countries.
Increased competition from an ever increasing supply of high quality
Identify this development: New distribution channels from new markets such as India, Russia, China
Emergence of new sales opportunities
Identify this development: decrease in on-trade sales and increase of sales in cities with tourism
Movements in distribution channels
Identify this development: decline of wine consumption in traditional winegrowing countries, wine seen as luxury item, increased interest in beer and wine cocktails
Altered consumer behavior
Identify this development: decrease in significance of trade reviews change of wine scene and increase use of social media for comments
New communication channels and wine reviews
Identify this development: Polarization between high volume wine brands and small-scale wines that reflect hard work and small family run structure
Polarization between industrial and original wines
